Founded in 1990 by Ina van Zyl and Amanda Kroon in Pretoria, Van Zyl Kroon Dance School was created to share their passion for dance with children. In 1994, they launched D.A.N.C.E. International, with a philosophy centered on ensuring that every child feels like a winner. Regardless of placement, each dancer receives a medal or trophy. Amanda, inspired by her brother Dennis, who was born with brain damage and often excluded, championed this idea, asking Ina, "Why can't children receive a medal, no matter their score?" This has remained the cornerstone of their competitions. In 2000, they attended the American Dance Awards (A.D.A.) in the U.S.A. to enhance their skills and promote dance as a tool for empowerment. Recognizing that many South African dancers couldn't afford to travel to the U.S.A. to compete, D.A.N.C.E. initially brought A.D.A. to South Africa at its own cost, ensuring accessibility. They now represent A.D.A. in the country, hosting A.D.A. Regionals to provide local dancers with international opportunities.